“Business can be a force for good, as long as its purpose is not merely to make money but serve the community and satisfy societal needs sustainably” So let's do good. rawlly good.
It’s safe to say dog food has never been a transparent industry. From questionable meat products, nasty inhumane ingredients, fillers & additives and an exorbitnat amount of plastic going straight to landfill. Not to mention over 80% of all pet food sold in Australia being owned by giant overseas confectionery companies.
If that didn't surprise you, did you know there are currently no laws governing pet food safety in Australia? It's only voluntary. Most importantly, Australia has no regulator or government body responsible for overseeing pet food standards and stepping in when industry fails to meet basic standards.
So, it's by our choice that our human grade dog food meets both AAFCO (complete and balanced) and NRC (optimal) dog nutrition standards. We choose to follow these standards not only because they are the most reputable in the world, but it is ultimately the right thing to do for our family (and by family we means doggos).
Our ultimate aim is to create good dog food that isn't just good for dogs, but good for our planet. We are conscious about our carbon footprint which is why we have chosen to use compostable and recyclable packaging and run a paperless order and delivery system, ethically source our premium ingredients from sustainable and local farmers and minimise delivery days to our local area.
We know you can't always be the best but we believe it's about those small changes that businesses make that will contribute to a greener world and while rawlly is a young pup now, we are setting the bar of what sustainability should look like within the pet industry. This is something on which we will never compromise on.